Email Marketing

More than just spam

by Antoinette Wakefield

Email marketing is the sending of emails to enhance the relationship of a business with its prospects and customers, acquiring new customers or convincing current customers to buy now. In 2006 in the United States over $400 million was spend on email marketing. It is a big part of any online marketing program.

How to Market Your Website

Businesses will spend a lot of money having a "state of the art" website created, but then what? The keyword is Marketing. Marketing means to put ones product or services up for sale. On the Internet, marketing has it's own meaning and processes. The most important thing for businesses to remember is that your website is a marketing tool used to sell your products or services. Websites are a means of marketing on the Internet along with social media, blog posts and other methods of Internet marketing.

It is important to remember that a website is a 24 hour a day advertisement for your business. This is why it is important to drive traffic to your site, trying to get maximum exposure.